Hey! I’m Raine, a staff-level content designer
Learn more about my 11 years of experience working on content design for fintech, e-commerce, mobile apps, and more.
Redesigning end-to-end TurboTax Business
*
Redesigning end-to-end TurboTax Business *
A content design case study on the end-to-end redesign of a legacy tax product. Launched complex tax flows (100s of screens) using data, research, AI, and cross-functional collaboration.
Content design case study (mobile e-commerce)
Tax messaging that’s not scary
In 2021, the European Union implemented new taxes on international purchases. Wish created a program that made the process simple for shoppers, but needed strong messaging to calm shopper worries. Learn more about our content process and final flow.
Full campaign case study (marketing, out-of-home, and in-app)
Wish’s first ever holiday campaign
In 2021, I concepted and directed Wish’s first ever holiday campaign.
Content design leadership samples
-
Content leveling guideline
Every writer needs to know which skills are required for their level and for promotion. Enter the leveling guide, a handy skill matrix that lays out what abilities are needed.
-
Wish content style guide
For rules on everything from the Oxford comma to UX guidelines, view our ever-expanding copy style guide.
-
Advocacy for content
In 2021, I gathered writing teams from across Wish to present to the entire company. Here we explain how investing in content can make an impact on the business.
-
Product design workflow
In order to have a process that makes room for mature content design, I worked with cross-functional leaders to develop a product design workflow.